Always the Real Deal

We took a culturally resonant approach centered on the idea of *El Real Deal*—a celebration of real products, real emotions, and real connections. Through the lens of vibrant Latino holiday experiences, we crafted a narrative that showcased WSS as an essential part of these tight-knit moments. Our campaign combined emotional storytelling with a clear product angle, highlighting the diversity within the Latino community and the joy of finding and giving the perfect gift. True and vulnerable cultural pride was the beating heart of this strategy.

WSS sought to connect with Latino families during the holiday season—a time of tradition, togetherness, and heartfelt gift-giving. This came as an opportunity to position WSS products as the perfect holiday gifts while celebrating genuine emotions and the cultural richness of Latino family gatherings. In a time of overly curated content, WSS aimed to highlight real and inclusive moments of joyous, unscripted reactions.

Our solution was the *”Always the Real Deal”* campaign, a celebration of togetherness that brought WSS products to life within the context of a Mexican-American family’s holiday celebrations. Through vibrant scenes of cooking, playing, and gift-giving, we brought to life how WSS enhances every moment of connection and tradition. The campaign featured diverse casting, multi-generational interactions, and natural product integrations, positioning WSS as a brand that understands and celebrates community. By capturing genuine emotions and cultural nuances, we created a powerful anthem that resonated deeply with Latino consumers, making WSS the go-to destination for holiday gifting.