INDUSTRY
What We DoHow We Do ItWho We AreINDUSTRY ONE

Our Turn/The One

A red "THE ONE" text appears above a grayscale hand spinning a basketball on one finger against a plain background.

Jordan Brand

Our Turn/The One

Challenge

As the Jordan brand launched their new proposition of “Our Turn”, we needed to provide an opportunity for Jordan members and consumers to take their turn on a global stage.

Solution

1 v 1 is the ultimate expression of the game. MJ’s killer instinct for scoring and making stops was born out of his legendary backyard battles with his brother Larry. We recreated this backyard scenario on a global scale.

Aerial view of a red basketball court with "THE ONE FINALS" and a large black Michael Jordan silhouette logo, surrounded by city streets and buildings.
Red background with bold red text reading "ANYONE CAN SAY IT. NOW IT'S TIME TO PROVE IT." and a red Jumpman logo in the center.
Two basketball players stand face-to-face on an outdoor court, surrounded by a crowd of spectators under a covered structure.
Indoor basketball court event with a red floor and large "OUR TURN" sign above the hoop; audience surrounds the court, and a Jordan logo is at center court.
Black and white graphic with blurred background; red text reads "THE ONE FINALS." Event in Paris, France, streaming live on Twitch, July 26, 2024.
Two basketball players closely face off during a game, one dribbling the ball while the other defends; spectators are blurred in the background.
A basketball player in uniform smiles broadly as a group of people enthusiastically surrounds and congratulates her on the court.
A basketball player in a Los Angeles uniform smiles and poses energetically on a court with a cheering crowd in the background.
A basketball player holds up a trophy in celebration, wearing a shirt with the Jordan logo, while a man applauds nearby. Red "OUR TURN" text is displayed in the background.
Orange background with a basketball court texture; bold black text in the center describes the essence of one-on-one basketball, ending with the Jumpman logo at the bottom.
A basketball player is surrounded by an excited crowd of fans and photographers, many holding up phones and cameras to capture the moment.
A basketball player wearing a jersey labeled "BAH 23" holds a red item above his head while two others in hats stand beside him, under bright indoor lights.
Black and white photo of a person with braids, facing sideways. Red text reads, "THE WORLD IS WAITING FOR SOMEONE WHO WON'T," with a Jumpman logo in the center.
A crowd gathers beneath a basketball hoop at night, illuminated by red lighting. A large Jumpman logo is displayed above the hoop.
A crowd gathers at an indoor event with two large orange screens displaying the Jordan logo and the words "OUR TURN.
A woman dances energetically at the center of a cheering crowd, who smile and gesture around her in a lively, indoor setting. The image is in black and white.
A man wearing sunglasses and a hoodie performs on stage with a microphone, raising one hand, surrounded by a crowd.
Two basketball players in motion on a court, with bold red text reading "The brighter the lights, the better" and a red Jumpman logo at the center.
A billboard shows a person jumping to dunk a basketball with the text "GREATNESS DOESN'T WAIT IN THE WINGS" in bold red letters.
Three panels show basketball players in action with bold red text overlay featuring motivational phrases and the Jordan Brand logo on each image.
A modern concrete building features large murals of two basketball players and bold red text reading, "THEY SAY IT WAS MAGIC. WE SAY THAT'S LUKA.
Two black-and-white images of basketball players in Celtics and Mavericks uniforms are shown with bold red motivational text overlays about expectations and ambition.
Collage of Jordan Brand promotional graphics with text like “THE ONE,” “1V1,” “PARIS, FRANCE,” and “MAKE IT, TAKE IT. IT’S OUR TURN,” layered over basketball imagery.

Client

Jordan Brand

Year

2025