Love, Portland

Continuing our partnership with Travel Portland, INDUSTRY was tasked with telling the city’s story in a fresh, exciting way. We began with all the reasons people love Portland. From a deep food scene to boundless nature to cherished creativity, passion went beyond just a feeling in the City of Roses. It was a full blown experience.

Our light bulbs went off – where other cities receive so much affection, Portland does more than feel the love. It shows that love right back.

So with hearts on sleeves, we held our boomboxes high and amplified those special only-in-Portland moments – the ones that make visitors old and new go starry-eyed.

As a place bubbling with unexpected energy, our challenge was to express all the emotions people could discover in Portland. What did a new yet real Rose City mojo look, sound, feel like? How do we keep the city’s spirit shining through?

Putting on heart-shaped glasses, we brought out Portland’s intimate side. Through a series of six worlds, we bottled up the exact moments when people fell in love with Portland – each one rooted in true experiences. Every story was told through a silver screened lens and an untapped charisma that turned exchanged glances into enchanted romances. From viewpoints, rivers, and gardens to food pods, pizza shops, and voguing spots, we highlighted the unique ways Portland loves back. Across our films and stills, every world was coupled with its own custom wordmark of ‘Portland’ representing the very thing that made people fall head over heels.