A Fresher Future for Soccer
A bold new styling system redefined how soccer shows up on and off the pitch across North America.
Challenge
With the 2026 World Cup headed to the United States, Mexico and Canada, soccer was ready to grab attention—and Nike needed a look to own the moment. Our challenge was to create on- and off-pitch style inspiration to guide Nike Soccer and Nike Sportswear’s merchandising and marketing teams.
Solution
We went straight to where street soccer collides with fashion, in the sweet spot where self-expression plays by no rules but your own. Together with world-famous stylists Keyla Marquez and Marcus Paul, we hosted a three day workshop organized around three distinct concepts: Game Time, Soccer Inspired and Soccer Couture. We chopped, screwed and remixed current and vintage Nike products with thrifted pieces and one-of-one custom creations to build an entirely fresh soccer wardrobe. The result was a styling strategy, guidelines and digital lookbook that shaped merchandising presentations for Nike Soccer’s 2026 World Cup work and Nike Toma campaigns.
