Nike

Toma Goes To Hollywood

For Toma’s first chapter, we brought eight LA neighborhoods under the Hollywood lights for a citywide collision of soccer, music, fashion and culture, with its MVPs leaving as newly minted Nike athletes.

Two young women in black “Football For Her” jerseys stand outdoors on a sunny day, near a chain-link fence, with one smiling and the other looking to the side.
A person smiles while standing behind a chain-link fence, raising one hand. There is a building with a decorative roof in the background under a clear blue sky.
Four women in sports uniforms pose together, one holding a black sign with “CHAMPION 25” and dragon designs. They are smiling and making hand gestures, standing against a dark background.
Two performers in bright yellow and purple lion dance costumes perform near a traditional Asian pavilion, with onlookers and clear blue sky in the background.
A black flag with bold yellow text reading “KINGS OF CONCRETE” against a dark background.
Five girls in athletic wear pose in a crouched position on grass near the ocean, pointing toward the camera with smiles on their faces.
A group of women stand close together, some smiling and laughing, one holding a red megaphone. They appear to be celebrating at an event, with another person in a reflective vest in the background.
Five young men in black uniforms pose together outdoors, holding up one finger each, with a red and white flag and cloudy sky in the background.
A group of people stand in a circle with their hands joined in the center, viewed from below against a clear sky.
A person in sunglasses holds an orange megaphone and makes an “OK” sign, wearing a black crop top reading “FOOTBALL CROHER” against a clear blue sky.
A young person wearing a white “626” shirt and holding a matching flag stands at an outdoor event, with other people and a scoreboard visible in the background.
People gather outdoors at dusk, cheering and holding a smoke bomb emitting purple smoke. One person holds a megaphone. The mood appears energetic, with a fence and evening sky in the background.
A crowd circles around two people playing basketball on an outdoor court at night, with spectators closely watching the game.
A young woman with braided buns holds a soccer ball and looks down, standing on an outdoor basketball court. She wears a “Kings of Concrete” sleeveless shirt. Trees and people are in the background.
Teenage boy in a white shirt stands outdoors, partially framed by people in the foreground, with power lines and blue sky visible above.
A young person stands outdoors holding up a dark sports jersey with the word “TOMA” in bold yellow letters. The sun is shining in the background.
A young person in a white shirt stands outdoors, looking towards the camera, partially framed by other people in the foreground.
A person in a black sports uniform balances a soccer ball on one foot on an outdoor court, with a net and trees in the background.
Smiling person draped in a green and white cloth extends a hand while standing on an outdoor court with a group of people in the background.
A group of people in black shirts stand close together, holding up a large championship belt in celebration.
Two young men in black sports uniforms clap, with one in the foreground and the other slightly behind him.
Two teenage boys wearing white Nike shirts stand in front of a colorful poster-covered wall, looking at the camera.
A group of young men in sports jerseys stand together outdoors; one in front wears a green bandana over his face and points towards the camera.
Two young people in marbled gray soccer jerseys stand closely together at night, one holding hands with someone off-frame, both looking ahead with serious expressions.
Person wearing a tie-dye shirt that says “Badfriend” and “10 Huntington Beach” stands behind a green chain-link fence.
Teen boy wearing a blue and black tie-dye soccer jersey stands outdoors among a group, with containers and a digital clock in the background.
Person with purple hair wearing a black shirt and chest-mounted camera shouts energetically at an outdoor event, with people and bright lights in the background.
A young woman in a black soccer uniform clenches her fists and shouts in celebration on an indoor field, as teammates and spectators look on.
A young man in sportswear celebrates energetically on an indoor field, surrounded by people watching and taking photos.
Three young adults pose at night under green lighting, wearing casual streetwear including hoodies, a patterned shirt, and a sports jersey, with a cityscape blurred in the background.
Man in a neon green sports jersey holds a soccer ball and microphone, raising one arm, with audience and large screen in the background.
A DJ wearing headphones performs at a crowded event, smiling and mixing music as people around her dance and raise their hands in excitement.
A DJ mixes music at a crowded party, surrounded by people dancing and cheering. DJ equipment and turntables are visible in the foreground.
Two men in colorful outfits stand in a crowd under bright lights, one with arms outstretched and another laughing, with people visible in the background.