Toma Miami Finals
Toma takes over Miami Art Basel.
Contributing the Toma narrative , How do you disrupt a sport rooted in tradition without losing its soul?
How do you create a true intersection between art and soccer that feels native, not manufactured?
And how do you build real momentum for a movement like Toma across a fragmented North American audience spanning the U.S., Mexico, and Canada?
INDUSTRY redefined the playing field by building a North American cultural system rooted in instinct, identity, and expression.
We transformed Miami into the epicenter of the movement activating the next generation of “mad ballers” through a series of unexpected cultural drop-ins featuring figures like Travis Scott, Slawn, Ronaldo, and Jorge Campos. At art Basel created an experience that brought the worlds of art, soccer, and music into one world.
Rather than a traditional campaign, we created a living, breathing cultural takeover one that blurred the lines between sport, art, and community, and turned momentum into movement.
Client
Nike
