We Run With the Land
A cinematic campaign celebrating Indigenous strength, culture, and the next generation of athletes through sport and storytelling.
Nike N7 exists to create greater access to sport for Indigenous communities, but the brand needed a campaign that felt authentic to the voices leading the movement today. The challenge was to honor the legacy of the program while inspiring the next generation—telling a story rooted in culture, resilience, and sport while remaining true to the lived experiences of Indigenous athletes.
Our insight was simple: running is more than movement—it’s identity, memory, and connection. We developed a cinematic narrative grounded in the lived experiences of Indigenous athletes, capturing moments of endurance and reflection against the striking landscape of Oregon’s Painted Hills. Through a hero film, photography, and social storytelling featuring Ku Stevens, Lenise Omeasoo, and Amber Midthunder, the campaign highlights the strength of Indigenous culture and the power of sport to carry that legacy forward.
Client
Nike
