WSS Back to School

Continuing our partnership with WSS, we were tasked with helping ring in the new school year for students and families. By building on our position of ‘Best Value Always’, this back-to-school season was about more than just school supplies. It was a moment for a transformative experience to kick off the year right.

It’s no secret how stressful back-to-school shopping can be. Being especially resonant to Latino and Asian communities, we had to ensure our consumers not only felt seen but understood. How did WSS make every student’s journey easier, more accessible, and constantly inspiring? How could we take our known and trusted convenience and turn it into adventure?

Show back-to-school as the ultimate fresh start, even for San Diego FC and Mexican football legend Hirving “Chucky” Lozano. Joined by his family, the Lozanos’ own new beginnings in the U.S. brought our audiences out of the classroom and into a world of positive energy, stylistic transformation, and fun possibility.

Through our vibrant assets featuring a welcome appearance by MLB star Adrián “Titán” Gonzáles and his daughters, we reflected those priceless opportunities only found with WSS. From checklists to fresh fits, going back to school was both a season and a reason to embrace self-expression, connection, and a new school year – all for the best value always.