MAKING BETTER
A belief in better only means something when we make it happen. At INDUSTRY, we craft meaningful creative that gets noticed and drives impact.
Our Mission
Deliver transformative solutions that impact people and shift culture.
Our Vision
Be the world's most impactful brand partner, driving meaningful change through creativity and innovation that shapes a better future.
What We Do
Brand
Innovation
We help businesses figure out what's next—so they keep growing, stay relevant, & stand out.
Consumer Insights
We uncover fresh insights about consumers & markets to spark innovation & guide strategic direction.
- Consumer Understanding & Research
- Consumer Forecasting, Shifts & Trends
- Consumer Definition, Distinction & Architecture
Brand Strategy
We fuse analytical rigor with bold creativity to shape a cohesive vision, distinctive positioning, & clear brand direction.
- Mission & Vision Development
- Competitive Landscape & Positioning
- Brand Direction & Planning
Brand Opportunities
We identify bold opportunities & concepts to activate brands, captivate audiences, & deliver impactful results.
- Marketing & Story Opportunities
- Product & Service Opportunities
- 360 Brand Experiences
Brand
Voice
Brand voice is helping brands find their unique personality—so they feel human, stay consistent, and truly connect with the people they serve.
Brand Platform
We define the platform underpinning every brand communication, activity & touchpoint with consumers.
- Voice Definition & Principles
- Consumer Concept & Positioning
- Creative Planning
Brand Narrative
We write the story a brand tells to communicate to consumers to be distributed across platforms.
- Brand Story Development
- Narrative & Themes
- Cross-platform Messaging
Brand Expression
We express the aspirations of the brand through design and messaging.
- Brand Tone & Personality
- Messaging Hierarchy
- Brand World Building
Brand
Creative
Brand creative brings brands to life visually and verbally so your identity shines through clearly, resonates deeply, and sparks meaningful connections.
Creative Direction
We establish a clear, inspiring vision guiding all creative output ensuring brands stands out consistently and effectively.
- Consumer Concept & Positioning
- Creative Planning
Brand Expression
We express the aspirations of the brand through design and messaging.
- Visual Identity & Design Systems
- Comprehensive Brand Guidelines
Brand Expression
We express the aspirations of the brand through design and messaging.
- Messaging Hierarchy
- Brand World Building
Our Foundation
Industry One
Foundation
We believe in the transformative power of creativity to change the world. But to make that change, we have to start with our roots. INDUSTRY One is the manifestation of creatives coming together to revitalize our city through more than just art.
Education & Enablement
Provide artists a creative playground to execute their unfettered visions
- Spotlight artists who fall outside of the traditional art gallery mode
- Connect student groups with professional artists through workshops and lectures
Community Engagement
Amplifying partner organizations.
- Hosting community led events
- Providing accessible and inclusive space
Revitalize & Elevate
Make Portland a global city utilizing national press to reshape the city's perception.
- Drive local traffic & tourism to Downtown
- Create a bridge between locals in Portland and the broader arts world
