More Than Soccer

Leagues Cup

More Than Soccer

Challenge

How do you ignite passion for a tournament most fans don’t know exists? Leagues Cup faced a fundamental problem: despite being North America’s premier MLS vs Liga MX competition, awareness remained stagnant while confusion about the stakes ran high.

Solution

We created a content ecosystem that turned education into entertainment. From player-driven films captured at MMT Miami to cross-border fan experiences and a remixed anthem, every asset revealed what’s truly at stake. Through bilingual storytelling and “face-to-face” visuals that brought rival players eye-to-eye, we gave fans the context to care. The result: record-breaking viewership and a rivalry North America finally understood.

Two soccer players in different uniforms stand with arms crossed in front of bold text that reads, "More than soccer this is Leagues Cup 2025.

A silver trophy displayed on a pedestal is illuminated by intersecting spotlights in a dark, smoky environment.

A soccer player wearing a dark jersey with the name "REYES" and number 4 stands under a spotlight, facing slightly away from the camera.

A soccer player wearing an orange jersey and white shorts stands under spotlights, looking to the side in a dimly lit indoor setting.

A soccer player stands facing away, wearing a yellow jersey with the name "Rossi" and the number 10, illuminated by a spotlight against a dark background.

A soccer player in an Orlando City SC purple uniform stands with arms crossed under a spotlight against a dark background.

A male soccer player stands with arms crossed, wearing a dark blue jersey with orange stripes and logos, set against a dark background.

A soccer player in an LA Galaxy uniform stands under a spotlight against a dark background.

More Than Soccer

Leagues Cup

Challenge

Solution

Client

Year