To pull the burgeoning world of web 3.0 out of the world of strictly ones and zeros—and back to a place that feels human, we created the first blockchain brand built for the people. From language to colors to language to illustration style to actual tech interactions, we set out to build Overeality for humans.
We wanted to begin to create the metaverse as a welcoming space. DAOs and NFTs are confusing for non-tech people. We had to simplify and soften everything to a place where the broader audience would not only be not intimidated—but would also be excited.
In the often WTF world of blockchain, NFTs and DAOs, how do you build a brand that feels like—well, something an actual person might experience and understand?
Everything about the Overeality brand was created with people in mind. Every bit of the identity and output was designed to speak to human beings and stoke their hearts and minds. Even as more and more of the internet is
controlled by algorithm and AI, there is no reason at all we can’t slice off some joy.
We delivered a strong brand identity from defining their foundation, mission, vision, position to a new branding, social, and web concept design.
Overeality branding is inspired by the language of community through the visualization of sound. Sound waves set the tone and approach for all brand applications.
“The thing about the blockchain isn’t the blockchain at all. It’s the people.”