In close collaboratively with “Teespring” leadership, we began with a strategic foundation phase, speaking with employees and customers, and assessing the landscape of their industry and competition. This led us to define the strategy, positioning, name, and messaging for the brand and design the logo and brand identity. For the launch of this new brand, we developed a website, brand films, and social assets for the company.
Beginning in custom t-shirt e-commerce in 2012, “Teespring” had grown and evolved with social media, and dramatically expanded it’s service offerings and manufacturing capabilities. The “Teespring” company had outgrown its brand and needed to rethink its strategy, positioning, identity, and messaging. In a crowded landscape, how would “Teespring” cement its place in the creator economy, and serve the company’s great ambitions.
We put a flag in the ground that “Spring”, was a company “for creators”. A place where online creators can create, build and scale…. “Create on Spring, sell on social”. We were inspired by the amazing creators starting meaningful businesses on “Spring” everyday. The identity allowed the creators and their work to take center stage, the communications made it clear that “creators” are our stakeholders, and the films celebrated real creators. Post rebrand the company has enjoyed continued growth and success.
The rebrand 3x’d our valuation
–Spring CEO Chris