Stories of Reinvention
HP
Stories of ReinventionApproach
We defined and partnered with the most aspirational creatives pushing global culture forward, co-creating personal stories of their reinvention. We disrupted the launch experience with a live-streaming physical launch event in NYC.
Challenge
HP has boldly reinvented the pc. How do we help them take it to market with a bold new approach? How do we transcend the pc category – and make a larger impact on culture?
Solution
We delivered an end to end campaign, from communications through launch. New creative in the market, and strategic partnership with cultural leaders Alexander Wang, Nigo, Chloe x Halle, and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.
We delivered an end to end campaign, from communications through launch. New creative in the market, and… strategic partnership with cultural leaders Alexander Wang, Nigo, Chloe x Halle, and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.
