After several years of establishing Timberland’s brand voice and 50th anniversary efforts, they tapped us to continue to push momentum and keep the energy vivid with a global Color Blast campaign featuring exclusive brightly colored boots.
With seven new colorways of the iconic Timberland boot, how can we utilize the product to make unmissable marketing materials and a corresponding huge splash in the market? How do we make it authentic and properly reverent to the weight the iconic boot carries? And when the reach needs to be global, how can we make it feel tailored for each region?
To set our sights all the way across the world, we tapped in seven different artists—each representing a market where the Color Blast product would land. Every artist was assigned one specific color and tasked with creating their own interpretation of that boot and how it fits into an original world inspired by that color. We then shot on body stills and motion pieces and combined it all wizard-like with the fresh art to craft a diverse array of eye-catching assets. The result was a global campaign that grabbed attention and got people talking—to go with completely sold-out product.