Greenstride
Timberland
GreenstrideApproach
In order to go out into the world and create real change, our consumers need to experience nature in the rawest way possible.
We invited consumers to join the Brand in a movement towards a more equitable world, leaving nature better than we found it.
Challenge
Nature needs heroes. How do we position Timberland as a symbol of change for this new era through people, product and purpose?
Solution
We tapped into the senses to bring to life Timberland’s campaign. Being fully submerged in the SENSORIAL experience of nature leads to a movement to help protect nature.
We partnered up with community authenticators and gave voice to each of the products. We connected Timberland’s commitment to each one of their personal commitments to sustainability.
“In building a better way forward, community is essential, we have a saying called: community builds immunity.
And as we all get together and bring our best to the table, we can really change things for the better.”
– John Grey
How I am trying to build the world forward is to rewire how we think about climate. Climate has always been framed through a fear and scarcity mentality.”
– Sophia Li
“I’m building the world forward by questioning the idea of our postmodern world”
– Rickey Kim
